William Toll is the Elisity VP, Product Marketing. He has led B2B Product Marketing, Marketing and Product Management positions in the Cybersecurity, Managed Service Provider, and Cloud Computing industries since the late 1990s. He most recently was VP, Marketing at Seceon, an AI/ML-powered SIEM and XDR platform and before that the Head of Product Marketing at Netography, an NDR platform focused on the enterprise. William was also the Global Head of Product Marketing at Acronis, a cybersecurity and data protection platform targeting MSPs worldwide. While at Acronis, William grew the MSP GTM program with strong messaging and tactics that enabled Acronis to deeply engage with the MSP community. Before that, he led the Product Marketing and Product Management teams at Navisite, a leading international provider of managed cloud and managed security services for the enterprise. While at Navisite, William had marketing and product teams in the US and Gurgaon, India. William was also the Global VP of Marketing for ProfitBricks, an IaaS provider based in Berlin, Germany, and the VP of Marketing at Yottaa, a Boston/Beijing-based startup in the CDN market. William is passionate about messaging, positioning, marketing strategies, marketing campaigns, and tactics. He has a broad and deep understanding of cybersecurity and the IT channel. He is an expert in leveraging and enabling thought leaders, social media, events, and the media with stories and content that motivates them to talk about his employer. William received a BA in Marketing from New England College in Arundel, UK.