For many CISOs, the greatest barrier to progress is not technical—it’s the ability to secure alignment, resources, and executive buy-in. Drawing from her experience and insights from Go Ahead… ASK FOR IT!, Janet Heins explores how security leaders can move from being overlooked to becoming influential drivers of business decisions. By aligning security initiatives to organizational purpose, clearly articulating value, and building strategic visibility, CISOs can position themselves—and their teams—for stronger outcomes. This shift requires intentional leadership: modeling confidence, advocating effectively, and creating a culture where asking for what’s needed is expected, not avoided. This session offers a practical framework for turning security conversations into “yes” decisions that advance both protection and business growth.